Ecommerce SEO is one of the most complex SEO strategies as eCommerce websites have a large number of products.
We start eCommerce SEO by identifying a product with the biggest margin and a high search volume. We then concentrate on duplicate content. Duplicate content is a serious issue in eCommerce. Creating unique content and photos of the product without using the same product information data from the manufacturer that competitors use.
Setting up SEO Strategy Plan
Choosing Right Keywords
An eCommerce website has a large number of products. An online gardening eCommerce website that sells 1000s items can be, of course, optimised for keyword “gardening centre”, but it will not bring many visitors, since potential customers will search for specific products, e.g. english lavender buy online.
That is why eCommerce SEO is different from a standard local business that provides services as it concentrates on ranking specific products rather than ranking business service and location.
The best foundation for any SEO campaign is good keyword research with a detailed analysis of the competition.
It is all about setting realistic goals and ensuring that results are achieved within a budget and achievable time frame.
On-Page SEO refers to possible changes made within a website. Optimising content, tags, images, and website speed are some of the most important aspects of SEO.
Off-Page SEO is all about raising the authority and relevance of a website, which is done with citations, link building, and social signals.
Both on-page and off-page SEO is needed for best results.
The timeframe for SEO depends on (1) the chosen keywords, (2) where the website ranked for those keywords before an SEO campaign, and (3) the competition.
Our experience shows that it takes:
6-10 weeks – for Google My Business rankings
4-6 Months – for Medium competitive keywords
1-6 weeks – for Low competitive keywords