Wix Search Engine Optimisation

We get many questions from business owners who use specific platforms/content management systems (CMS) to work with their websites. We have a long history in web development, know most CMS systems and can solve most HTML and CSS issues. If you are looking for an SEO Expert for your Wix website, you are in the right place.

Can a Wix website Rank?

Yes. Wix has a good set-up and offers all settings to optimise content for Google and other Search Engines. There are many rumours that free accounts do not get indexed and thus would not show up in the search engines. As of now, this is just a rumour, and as long as you check all the website’s settings well, it should not be a problem. You can find more information on how to set your Wix website here  www.wix.com/support/html5/article/enabling-search-engines-eg-google-to-find-your-site.

There is no need to transfer your site to WordPress, though about 70% of SEO experts recommend this option.

Would we advise using Wix for SEO?

This is more of a business than an SEO question. Wix is an excellent place to start for a small business with a minimum budget. However, depending on the website’s intended purpose and as your business grows, it might be good to think about moving it to a paid hosting as your business website is a business asset, and you should have complete control over it.

You have a Wix website and need an SEO specialist

If you decide to hire an SEO expert, beware of SEO specialists that claim they cannot rank a Wix website, and you need to be moved on a WordPress platform. While you can, of course, move to a WordPress platform, it is not necessary if you are happy with your Wix website.

Can you do SEO yourself?

Anyone can do SEO, not just SEO experts, just like anyone can build a website. You just need good systems or support around you. If you are using Wix, there is a big chance that you are a hands-on person. And the Wix SEO Wizard is an easy place to start grasping SEO. The only thing is that it can take some time to gather all the SEO knowledge to understand what Google is looking for.

What is needed to rank a Wix website?

It does not matter what platform you use for your business website to rank it on Google as long as you can set metadata, title, description, use h1 h2 h3 heading tags, use the alt image description and create anchor texts on the website.

The main two things that Search Engines are looking for is Relevance and Authority. Relevance can easily be created with a good on-page SEO (the content of the website). If you do not have a lot of competition, you do not really need authority. However, the more competition your business has, the more authority you need. The Wix SEO Wizzard will not help you to create authority. This is where off-Page SEO comes in and where you probably need an SEO specialist.