Before starting an SEO campaign, it is advisable to do an SEO Audit first. We offer a free SEO Audit of the website’s main page to get an insight into what is possible, how strong the competition is, and how healthy your site currently is.
Take this first step to SEO with no obligation whatsoever. Contact us to order your Free SEO Audit today.
Setting up SEO Strategy Plan
Choosing Right Keywords
A Keyword is the search phrase (multiple words) customers enter in the search bar to find an answer to their problem. For them to find your business, SEO optimises a website for this keyword.
In local SEO, keywords are often a combination of the service + the city (e.g. plumber london).
Long-tail keywords are search phrases consisting of many words; while used less often, they can still be valuable for an SEO campaign. (eg. boiler installation services canary wharf).
A backlink is a link from another website to your website. If this link is from a website with high authority or related to your industry, it increases your website’s authority and relevance.
Quality is essential when it comes to link building. For example, the links in the comment section from random websites will unlikely help rankings.
On-Page SEO refers to possible changes made within a website. Optimising content, tags, images, and website speed are some of the most important aspects of SEO.
Off-Page SEO is all about raising the authority and relevance of a website, which is done with citations, link building, and social signals.
Both on-page and off-page SEO is needed for best results.
The best foundation for any SEO campaign is good keyword research with a detailed analysis of the competition.
It is all about setting realistic goals and ensuring that results are achieved within a budget and achievable time frame.