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With every Google update, on-page SEO becomes more and more valuable, and usually, it is much harder for an SEO consultancy to do the on-page SEO with the existing website since most websites are not built with SEO in mind from the beginning.

SEO Web design is ideal for the business that does not have a website or wants to expand and build another website for a new service. We make the new website for you optimised for search engines from the beginning.

Googling for “SEO expert London” means that you are looking for a local company in London. Local Search Engine Optimisation is about connecting customers to businesses that serve their local community, and the search engines provide different search results for local searches than general search queries. A successful Local SEO strategy will be different from to Global SEO strategy. 

There are only ten spots on the first page in the organic search results, and in most cases, there are at least over 50 businesses that want to be on the first page. Some businesses have very high competition, resulting in an SEO battle, a race to the top in a marathon without a finish. How can anyone give a guarantee in a case like that?

We offer Zero Risk SEO service to build and rank a website optimised for your business and customers. This service is ideal for businesses that had lousy SEO experiences and lost trust in SEO consultants.

An eCommerce website has a large number of products. An online gardening eCommerce website that sells 1000s items can be, of course, optimised for keyword “gardening centre”, but it will not bring many visitors, since potential customers will search for specific products, e.g. english lavender buy online.

That is why eCommerce SEO is different from a standard local business that provides services as it concentrates on ranking specific products rather than ranking business service and location.

The timeframe for SEO depends on (1) the chosen keywords, (2) where the website ranked for those keywords before an SEO campaign, and (3) the competition.

Our experience shows that it takes:

6-10 weeks – for Google My Business rankings
4-6 Months – for Medium competitive keywords
1-6 weeks – for Low competitive keywords

Google rankings are customised based on your profile, location and device you use. Additionally, rankings change all the time.

There are two ways to check your rankings:

  • First will be a manual check. Open an incognito window, type in a specific keyword and look through search results until you find your website.
  • Second, using a rank tracking tool. Which is much easier, and you can track mobile and desktop rankings together.

We use rank tracking tools and traffic data from Google Search Console for our monthly reporting, which helps to see how many visitors found your website through SEO.

On-Page SEO refers to possible changes made within a website. Optimising content, tags, images, and website speed are some of the most important aspects of SEO.

Off-Page SEO is all about raising the authority and relevance of a website, which is done with citations, link building, and social signals.

Both on-page and off-page SEO is needed for best results.

We measure SEO results by reviewing rankings for the specific keywords in a client’s SEO campaign monthly. Our target is to be and stay in the top five positions for the most important keywords in the campaigns.

We also track site visitors that came directly from Google Search through data from Google Search Console. We also gather data from Google My Business to see how many people called directly from Google and how well that listing and the map results perform.

The best foundation for any SEO campaign is good keyword research with a detailed analysis of the competition.

It is all about setting realistic goals and ensuring that results are achieved within a budget and achievable time frame.

A Keyword is the search phrase (multiple words) customers enter in the search bar to find an answer to their problem. For them to find your business, SEO optimises a website for this keyword.

In local SEO, keywords are often a combination of the service + the city (e.g. plumber london).

Long-tail keywords are search phrases consisting of many words; while used less often, they can still be valuable for an SEO campaign. (eg. boiler installation services canary wharf).

A backlink is a link from another website to your website. If this link is from a website with high authority or related to your industry, it increases your website’s authority and relevance.

Quality is essential when it comes to link building. For example, the links in the comment section from random websites will unlikely help rankings.

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