What is Local SEO
Local SEO is an SEO that ranks the websites for local terms such as: “Plumber London“. Most businesses only serve a local area, and thus have less benefit from ranking for a more general term such as “Plumber”. In big cities such as London, this can go much deeper than just the city name, think of searches that are targeted at a more specific location: “.. Wimbledon” or “.. SE1” all the way to the underground station names. How precisely do you need it to be depends on how wide your service area is and how local your consumer wants your service.
Is Local SEO easier?
One thing that local SEO has as an advantage is that you have less competition. Still, as long as your local competition is more than ten other businesses you might not get page one results by doing nothing. In London, for example, a lot of businesses would benefit from ranking for “your service London”, but to get faster results, and to build up towards ‘London’ term it is better to target smaller locations.
Often competition for these terms is less and there is a fair chance that it is also less strong, which will give you an advantage of raking your business website quicker for those terms. At the same time, you can work on building up your website for the bigger term (in this case ‘London’). Just remember that it will take longer and may require more effort to reach page one for bigger terms.
What About Non Local Terms?
In the UK, London has the big businesses that can spend more, hence in general, your competition will be fairly large and strong. So much that once you start out performing your competition and becoming the authority in your niche in London it is only a small step towards the nonlocal terms. If your business serves only clients in London, ranking for non local terms can make sense since some people search for nonlocal terms. Over 10% of the nonlocal searches are from London, therefore non-local terms can benefit London based businesses.
Google Map Listings
Google Map Listings take an extra place in ranking on page one in Google, it is currently called Google My Business (previously known Google+ Places). The Google map listings can give you the best converting traffic you will get from the local listings. Although these listings do not always show up, or your business website is not in the top 3 on Google Map listing, it is a good thing to go after. Since 2014, ranking for Google Map Listing require you to have a website with authority and rank on page one in the organic listing. This makes ranking your Google Map listing as an extra to a normal SEO.
Why Local Terms are Better Anyway
Even if your business serves the entire UK. If your services are searched locally you will find that all local terms put together have far more searches than just those few non-local searches. A person looking for a local service more likely will be looking for an actual service rather than for a picture of, for example, a plumber or a Wikipedia description of what a plumber does.
To start your SEO journey, complete the SEO application form on the side bar above. If you still have any other questions feel free to fill out the contact form below or give me a call.