I get a lot of questions from business owners that have specific platforms/CMS (Content Management System) systems if I can work with their website? Short answer is always Yes. As I have a very long history in web development I know most CMS systems or can solve most of the issues in HTML and CSS. If you have been looking for an SEO Expert for your Wix website you are in the right place.
Can a Wix website Rank?
Yes. Wix is actually set up well and offers all settings to have content optimised for Google and other Search Engines. There are a lot of rumours that free accounts do not get indexed and thus would not show up in the search engines. At the moment while writing this article that is just a rumour and as long as you go over the settings well it should not be a problem. You can find more information on the setting your Wix website here: www.wix.com/support/html5/article/enabling-search-engines-eg-google-to-find-your-site
There is no need to transfer your site to WordPress, though about 70% of SEO Experts would recommend this option.
Would I advise using Wix for SEO?
This is more of a business than SEO question. Wix is a good place to start for a small business with minimum budget, especially that it can be easily optimised. However, depending on the intended purpose of the website and as your business grows it might be good to think about moving it to a paid hosting as your business website is a business asset, and you should have a full control over it.
You have a Wix website and need an SEO specialist
While you can hire any SEO expert, beware of SEO specialists that claim they cannot rank a Wix website and you need to be moved on a WordPress platform. While you can, of course, move to WordPress platform, it is not a necessity if you are perfectly happy with your Wix website.
Can you do SEO yourself?
Anyone can do SEO, not just SEO experts, just like anyone can build a website, you just need good systems or support around you. If you are using Wix there is a big chance that you are a hands on person. And the Wix SEO Wizard is an easy place to start grasping SEO. The only thing is that it can take years to gather all the knowledge about SEO to understand what Google is looking for.
What is needed to rank a Wix website?
Like I said before it does not matter what platform you use for your business website to rank it on Google as long as you can set meta data as Title and description, can use h1 h2 h3 heading tags, use the alt image description and create anchor texts on the website.
The main two things that Search Engines are looking for is Relevance and Authority. Relevance can easily be created with a good on page SEO (the content of the website). If you do not have a lot of competition you do not really need authority. However, the more competition your business has the more authority you need. The Wix SEO Wizzard will not help you to create authority, this is where Off Page SEO comes in and where you probably need an SEO specialist as one wrong move and Google could penalise your business website.