Shopify SEO Consulting

Shopify Ecommerce SEO Consulting works

Shopify is a great eCommerce platform that allows many entrepreneurs to set up a shop quickly and have a ready set eCommerce business with a payment gateway. The thing is that too many people jump at it with a hope of automated income without having done the proper research on what makes a good eCommerce site.

If this is you: No worries. You can still have an eCommerce store with Shopify since SEO and AdWords can also work for your business. Your business E-commerce website might just need a little help.

As a eCommerce SEO expert with a couple of successful Shopify stores myself I don’t just consult I truly walk the walk. What your shop needs really depends on where your business is stuck at the moment. I offer a free initial Shopify SEO Consultation that goes way beyond SEO as I also look into your product offering, client interaction, and cart abandonment. Here are common issues that Shopify businesses can get stuck with:

  • Zero sales
  • Market Cap stops growth
  • Niche product hard to market
  • Free product plus shipping issues

If any of the above sounds familiar feel free to contact me and find out how I can help you.

Product Offering

The first step will be to find a product that has the biggest margin and a high search volume. Sometimes the search results for chosen products might be not so high, and the business may believe that the demand for the product is not there. But the thing is, you cannot look at sales level demand, as it is the same thing as saying this product doesn’t sell well when it is not available on the sales floor.

The first few of those products can bring a large SEO return on investment and allow the business to reinvest the profits into an SEO for the other products or other terms. This approach allows for a strong growth spur for online sales.

How to measure ROI of SEO and PPC

The calculation to measure your SEO or PPC (pay per click) return on investment (ROI) can be a tricky thing. I often see how a small mistake in this calculation can set up a business for a failure instead of a success.
Let us do some basic maths with the following example:

We spend £1 in advertising
To Sell a product at £2

A correct way to calculate your Return On Marketing Investment (ROMI) would be first to know the profit margin of this product. For this example, the product has a profit of 60 pence.

This means by spending £1 to sell a product at £2 that only has a £0.60 profit would cost the business £0.40.
This would be a loss!

Now the wrong way of doing this is to think that spending £1 in Ads to make a sale of £2 would be a 200% ROI, but the example above shows that ROI, in this case, is -40%. Sadly this is how a lot of businesses set themselves up for failure.

The main problem with the most Ecommerce sites

The main problem with the most E-commerce sites, you can see it all over the internet, is that those websites include product information data only from the manufacturer and most of the time do not include full specifications. Duplicate content is a serious issue in E-commerce. Most businesses do not take their own photos of products or write their own product descriptions, so by fixing the on page content by adding a unique content can boost rankings dramatically.

It is also important for an SEO Consultant to work with the website developer to come up with an action plan to get the most On page SEO problems solved with the least amount of manual work.

Product Page Content

Ecommerce product page content has a number of purposes:

1. To inform the buyer
2. To sell a product
3. For Search Engine Optimisation.

Yes, that is correct, the product page content can be done purely for an SEO, but will only make sense if a website has enough of the first two, then this will be the easiest one to do.

However, in the worst case scenario if the business does not have a good product content, writing good SEO sales copies and taking pictures of every product can take a long time (for examples it can take up to a year if you sell 6,000 products). Though doing this for the best margin products might give you the best results. In this case just follow the 80/20 rule, where 20% of the products create 80% of the revenue. Knowing this you should not feel overwhelmed with a task at hand such as creating better content, as you need to concentrate initially only on Ecommerce SEO for 20 % of your products.

Optimising an Ecommerce site for Search

As you probably understood from the content above, optimising an eCommerce website for a search can take time, requires a detailed product knowledge, and preferably access to the products. For that reason, with most of my e-commerce clients, I train an in-house member of staff to do the task of content creation. Usually, it is an in-house PPC Manager that manage PPC campaigns. If a company does not have a PPC Manager, I can provide an additional training in AdWords mastery to a chosen person, I then work closely with them guiding them through the process of content creation, while I am concentrating on the off page SEO.

Feel free to contact me and discuss if I can help and be your E-commerce SEO Expert. While I am based in London, remember your business doesn’t need to be based in London.

Contact me to find out how I can help

Just browsing around? Don’t forget to read: eCommerce SEO Expertise